This isn’t “just a calendar” – it’s a done-for-you content system in disguise.

Plan less, post more

The annual content planner

This downloadable is built for regional businesses who want to stay visible without burning out. It’s a clear, strategic, scroll-stopping guide that gives you monthly content ideas, national holidays, post prompts, and AI-friendly shortcuts to keep your socials consistent all year long.

Want content to feel easier this year? Start here.

  • A full January to December content planner tailored for Australian businesses

  • Monthly post ideas for retail, service-based and local brands

  • National holidays + key dates to anchor your content

  • Ready-to-use AI prompts that work with ChatGPT, Gemini and more

  • A bonus library of plug-and-play caption starters for when your brain’s on low battery

I agree to receive emails related to this download and future content planning tips

I’m happy to receive occasional marketing emails from Highlight Creative.

Why this planner’s not just another template

It’s a strategy-packed, time-saving, content-generating weapon disguised as a pretty PDF.

12 Months of Content Structure

No more blank screens or last-minute posting panic. Each monthly spread gives you Aussie-specific key dates, seasonal strategies, and post ideas tailored for retail, service, and community-based businesses.

AI-Ready Prompts That Actually Work

Not sure what to say? We’ve done the thinking for you. Use our pre-written ChatGPT prompts to create posts, emails, and captions in minutes — even if you’ve never used AI before.

Plug-and-Post Idea Library

Consider this your backup brain. From educational to entertaining, this section gives you ready-to-use ideas you can tweak, post, and repurpose — perfect for those “I’ve got nothing” days.

Hi, I'm Jess!

I’m Jess - founder of Highlight Creative, and your straight-talking marketing sidekick for all things strategy, content and showing up online with confidence.

I started this business because I saw too many regional businesses doing incredible work behind the scenes… but still getting overlooked. Their services were strong, their work was solid - but online, it didn’t show.

So I built the kind of creative studio I wish more small businesses had access to - one that gets the strategy right first, and then backs it with visuals, websites, messaging, and tools that actually work. Not just pretty pictures. Not just hype. Real marketing that moves your business forward.

I’m a Certified Practising Marketer with a background in brand strategy, content creation, campaign planning, and digital growth. I’ve worked with everyone from accountants and tradies to real estate teams, schools, speechies, and not-for-profits.

I know how to translate complex business goals into marketing that connects, converts, and feels like you.

Based in Deniliquin, we specialise in helping regional businesses get found, build trust, and grow sustainably with marketing that pulls its weight.